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   February 23, 2019  Facebook Twitter
Innovative Fabric Developments for a New Outdoor Consumer by Kathlyn Swantko

Navis Stenter

"Driven by the 80 million Millennial consumers, along with the younger Gen-Z generation, born in the mid-90s and expected to reach 84.7 million by 2020, today's primary shopper groups have a See now—wear now buying attitude. They prefer to purchase clothing that no one else is wearing," states Matt Powell, VP/ senior industry analyst for the NPD Group. Since uniqueness is very important to Millennials and Gen-Zers, the larger brands find themselves conceding some of their dominance to smaller businesses with creative designers who have the ability to quickly capture new trends.

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CUTTING EDGE ARTICLES Innovation at ORSMTRENDS Take a look at some of the great innovations from the 2019 Outdoor Retailer Snow Show Jan 30 - Feb 1 in Denver featured in the FabricLink Network's Innovation Watch. Read More.
Schoeller ECONYLCUTTING EDGE - Sustainability is a driving issue in the outdoor market. There is a need to find a balance between developing innovative technical textiles and the demand for sustainability. Millennials aand Gen-Z's want to hear a "green" production story before making buying decisions. Read More.
Signature_DNACUTTING EDGE - Textile engineering is transforming the textile industry from innovative equipment, to smart fibers and fabrics, to surveillance technologies for monitoring intellectual properties. Machine designs have become increasingly more sophisticated and precise.
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CUTTING EDGE NEWS & VIEWS
Molecular insights into spider silk It is possible to manufacture artificial spider silk of similar properties as the prototype, but the molecular-level structural details responsible for material properties were not understood. Current research has delivered new insights. Read more…

IMPERIAL COLLEGE TEAM PRINTS METALS ON NATURAL FABRICS Scientists have developed technology to print metals such as silver, gold and platinum onto natural fabrics and shown that it could be used to incorporate batteries, wireless technologies and sensors into paper and cotton textiles. Read more…

MILLIKEN OPENS WEBSITE PRESENTING TEXTILES PORTFOLIO The new website refines Milliken’s performance and protective textile division’s marketplace presence and highlights the history of Milliken textiles. Read more…

Flame-retardant apparel market study released Driving factors for growth include enforcement of stringent regulatory rules and increasing awareness about worker safety in high-risk industries worldwide. Read more…

GORE TO INTRODUCE NEW GORE-TEX 3-LAYER LAMINATE The launch is a reflection of Gore’s commitment to eliminate PFCs of Environmental Concern from the entire life cycle of its consumer fabrics portfolio, as announced in February 2017. Read more…

ASICS LAUNCHES GEL-NIMBUS 21 RUNNING SHOE With ASICS’ commitment to continual improvement, the shoe incorporates human-centric science and the latest technology to give long-distance runners superior comfort so they can run further for longer. Read more…

AURIA OPENS NEW AUTOMOTIVE CARPETING FACILITY IN CHINA In addition to carpet manufacturing, the new facility also will have in-house product and material testing and validation capability. Read more…

ARVIND AND JCB INDIA PARTNER FOR INDUSTRIAL UNIFORMS The partnership is the first of its kind to offer co-branded protective wear and industrial uniforms for India’s workforce. Read more…

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