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   December 18, 2018  Facebook Twitter
Innovative Fabric Developments for a New Outdoor Consumer by Kathlyn Swantko

Navis Stenter

"Driven by the 80 million Millennial consumers, along with the younger Gen-Z generation, born in the mid-90s and expected to reach 84.7 million by 2020, today's primary shopper groups have a See now—wear now buying attitude. They prefer to purchase clothing that no one else is wearing," states Matt Powell, VP/ senior industry analyst for the NPD Group. Since uniqueness is very important to Millennials and Gen-Zers, the larger brands find themselves conceding some of their dominance to smaller businesses with creative designers who have the ability to quickly capture new trends.

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CUTTING EDGE ARTICLES Innovation at ORSMTRENDS Take a look at some of the great innovations from the 2018 Outdoor Retailer Summer Market July 23-26 in Denver featured in the FabricLink Network's Innovation Watch. Read More.
Schoeller ECONYLCUTTING EDGE - Sustainability is a driving issue in the outdoor market. There is a need to find a balance between developing innovative technical textiles and the demand for sustainability. Millennials aand Gen-Z's want to hear a "green" production story before making buying decisions. Read More.
Signature_DNACUTTING EDGE - Textile engineering is transforming the textile industry from innovative equipment, to smart fibers and fabrics, to surveillance technologies for monitoring intellectual properties. Machine designs have become increasingly more sophisticated and precise.
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CUTTING EDGE NEWS & VIEWS
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GORE TO INTRODUCE NEW GORE-TEX 3-LAYER LAMINATE The launch is a reflection of Gore’s commitment to eliminate PFCs of Environmental Concern from the entire life cycle of its consumer fabrics portfolio, as announced in February 2017. Read more…

ODLO, CLIM8 AND TWINERY DEVELOP I-THERMIC I-Thermic is an intelligent heating performance midlayer which uses intelligent active heating technology to provide warmth in a safe, durable, stretchable, breathable and washable garment. Read more…

CLOTHING PATCH IS LIKE A PERSONAL HEATING SYSTEM High-tech, flexible patches sewn into your clothes may one day keep you warm and significantly reduce your electric bill and carbon footprint at the same time. Read more…

Westex by Milliken wins Canadian award in Best Protective Fabrics Category Garments made with the brand’s FR fabrics are in service globally in the utility, electrical maintenance, oil and gas, and metals industries. Read more…

Touring Flowbuilt, the First Custom Shoe Factory It’s part of a bigger push toward individualization, in footwear and beyond, enabled by technology and spurred by consumer preference and retailers’ efforts to respond to the shift to online shopping. Read more…

KINIS LAUNCHES HIGH PERFORMANCE SOCK-LIKE FOOTWEAR “Barefoot” footwear company Kinis has launched the Nomad 804 – a new line of high performance sock-like footwear that boasts unparalleled durability, cut resistance and toughness while maximising foot strength for wearers. Read more…

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