The Technical Center

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   October 21, 2018  Facebook Twitter
Innovative Fabric Developments for a New Outdoor Consumer by Kathlyn Swantko

Navis Stenter

"Driven by the 80 million Millennial consumers, along with the younger Gen-Z generation, born in the mid-90s and expected to reach 84.7 million by 2020, today's primary shopper groups have a See now—wear now buying attitude. They prefer to purchase clothing that no one else is wearing," states Matt Powell, VP/ senior industry analyst for the NPD Group. Since uniqueness is very important to Millennials and Gen-Zers, the larger brands find themselves conceding some of their dominance to smaller businesses with creative designers who have the ability to quickly capture new trends.

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CUTTING EDGE ARTICLES Innovation at ORSMTRENDS Take a look at some of the great innovations from the 2018 Outdoor Retailer Summer Market July 23-26 in Denver featured in the FabricLink Network's Innovation Watch. Read More.
Schoeller ECONYLCUTTING EDGE - Sustainability is a driving issue in the outdoor market. There is a need to find a balance between developing innovative technical textiles and the demand for sustainability. Millennials aand Gen-Z's want to hear a "green" production story before making buying decisions. Read More.
Signature_DNACUTTING EDGE - Textile engineering is transforming the textile industry from innovative equipment, to smart fibers and fabrics, to surveillance technologies for monitoring intellectual properties. Machine designs have become increasingly more sophisticated and precise.
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CUTTING EDGE NEWS & VIEWS
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ROSTEC DEVELOPS EXOSKELETONS FOR COMBAT SUITS Rostec has developed exoskeletons for combat suits which have been already tested by the Russian Army under combat environment conditions Read more…

GORE DISPLAYS NEXT-GEN FABRICS AT DVD 2018 Gore is exhibiting best-in-class Gore Military Fabrics for UK land forces, including durable, lightweight, comfortable military garments made with Gore Pyrad Fabric Read more…

OEKO-TEX LABELS FOR PROVING ENVIRONMENTAL COMPLIANCE The guiding principles of Oeko-Tex are based on transparency, traceability, credibility and trust. All can all be independently and credibly verified with the help of the various produc Read more…

AIR FORCE RESEARCH LAB TO USE SILK IN SYNTHETIC FIBRES Scientists at the Air Force Research Laboratory and Purdue University are trying to apply natural silk to synthetic fibres like artificial spider silk, which is stronger than the polymer Kevlar and more flexible than nylon. Read more…

ROSTEC DEVELOPS EXOSKELETONS FOR COMBAT SUITS Rostec has developed exoskeletons for combat suits which have been already tested by the Russian Army under combat environment conditions Read more…

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