The Technical Center

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Industry Resource for Specialty Textiles and Product Information
   February 23, 2019  Facebook Twitter
Innovative Fabric Developments for a New Outdoor Consumer by Kathlyn Swantko

Navis Stenter

"Driven by the 80 million Millennial consumers, along with the younger Gen-Z generation, born in the mid-90s and expected to reach 84.7 million by 2020, today's primary shopper groups have a See now—wear now buying attitude. They prefer to purchase clothing that no one else is wearing," states Matt Powell, VP/ senior industry analyst for the NPD Group. Since uniqueness is very important to Millennials and Gen-Zers, the larger brands find themselves conceding some of their dominance to smaller businesses with creative designers who have the ability to quickly capture new trends.

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CUTTING EDGE ARTICLES Innovation at ORSMTRENDS Take a look at some of the great innovations from the 2019 Outdoor Retailer Snow Show Jan 30 - Feb 1 in Denver featured in the FabricLink Network's Innovation Watch. Read More.
Schoeller ECONYLCUTTING EDGE - Sustainability is a driving issue in the outdoor market. There is a need to find a balance between developing innovative technical textiles and the demand for sustainability. Millennials aand Gen-Z's want to hear a "green" production story before making buying decisions. Read More.
Signature_DNACUTTING EDGE - Textile engineering is transforming the textile industry from innovative equipment, to smart fibers and fabrics, to surveillance technologies for monitoring intellectual properties. Machine designs have become increasingly more sophisticated and precise.
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CUTTING EDGE NEWS & VIEWS
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SUNBRELLA INTRODUCES NONWOVEN MARINE SEATING FABRIC Sporting a luxuriously soft hand, the four-way Horizon stretch textile is offered in two distinct embossing patterns and a wide array of 30 colors. Read more…

NANJING UNIVERSITY TEAM MAKES FIBRES FOR SMART FABRICS Scientists from Nanjing University of Posts and Telecommunications have devised a simple, scalable and low-cost capillary-driven self-assembly method to prepare silver nanowires coated flexible and stretchable conductive fibres that have applications in wearable electronics and smart fabrics. Read more…

CLOTHING PATCH IS LIKE A PERSONAL HEATING SYSTEM High-tech, flexible patches sewn into your clothes may one day keep you warm and significantly reduce your electric bill and carbon footprint at the same time. Read more…

TAF TO LAUNCH 10 NEW SHADES OF DURASHINE SOLUTION DYED ACRYLIC AT HEIMTEXTIL Durashine fibre is made to withstand extreme conditions of UV, rain and abrasion while maintaining it's color and strength. The new shades will increase the presence of Durashine fibre in the outdoor furniture fabric segment. Read more…

This new fabric will automatically cool you down when you get hot and sweaty A new fabric, developed by a team at the University of Maryland, is the first to automatically warm wearers up or cool them down as needed. Read more…

AURIA OPENS NEW AUTOMOTIVE CARPETING FACILITY IN CHINA In addition to carpet manufacturing, the new facility also will have in-house product and material testing and validation capability. Read more…

ARVIND AND JCB INDIA PARTNER FOR INDUSTRIAL UNIFORMS The partnership is the first of its kind to offer co-branded protective wear and industrial uniforms for India’s workforce. Read more…

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