The Technical Center

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Industry Resource for Specialty Textiles and Product Information
   April 24, 2018  Facebook Twitter
Innovative Fabric Developments for a New Outdoor Consumer by Kathlyn Swantko

Navis Stenter

"Driven by the 80 million Millennial consumers, along with the younger Gen-Z generation, born in the mid-90s and expected to reach 84.7 million by 2020, today's primary shopper groups have a See now—wear now buying attitude. They prefer to purchase clothing that no one else is wearing," states Matt Powell, VP/ senior industry analyst for the NPD Group. Since uniqueness is very important to Millennials and Gen-Zers, the larger brands find themselves conceding some of their dominance to smaller businesses with creative designers who have the ability to quickly capture new trends.

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CUTTING EDGE ARTICLES Innovation at ORSSTRENDS Visiting ORSS? Or maybe need a second look at the great innovations from the 2018 Outdoor Retailer Snow Show January 25-28 in Denver? Checkout the best in Innovation watch. Read More.
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CUTTING EDGE NEWS & VIEWS
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Unifi to buy dyed yarn business of National Spinning The acquisition is expected to enhance Unifi’s position as a leading producer of dyed staple and filament yarn in the region, and will add acrylic and wool products to the Company’s dyed yarn portfolio. Read more…

Researchers print flexible silver nanowire circuits Researchers at North Carolina State University have developed a new technique that allows them to print circuits on flexible, stretchable substrates using silver nanowires. Read more…

Muskin “leather” is grown from fungus spores Muskin is made from fungus spores grown into a predetermined shape and size, which eliminates waste. The biodegradable material is processed similarly to leather, but without toxic chemicals. Read more…

Millennials have a new shopping habit that could spell trouble for Forever 21 and H&M Practical fashion is en vogue, and it's being driven by millennial customers' desire to shop at brands that sell clothes that last longer and seem to have a purpose. Read more…

Mundotêxtil launches smart cotton towel with Ecotec Portuguese home textiles manufacturer Mundotêxtil, together with the Italian spinner Marchi & Fildi’s smart cotton yarn Ecotec, have launched a responsibly made cotton towel innovation that saves water use, energy and CO2 emissions. Read more…

Loepfe introduces new quality control feature Loepfe has developed a new optional feature in the yarn clearer YarnMaster Zenit+. The OffColor detection is able to detect and eliminate very small color and shade variations in the yarn during the winding process. Read more…

Mundotêxtil launches smart cotton towel with Ecotec Portuguese home textiles manufacturer Mundotêxtil, together with the Italian spinner Marchi & Fildi’s smart cotton yarn Ecotec, have launched a responsibly made cotton towel innovation that saves water use, energy and CO2 emissions. Read more…

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