News-Releases Index | DUER
DUER Launches Award-Winning Weatherproof Denim (1/28/19)
Extreme weather just met its match. Meet the new award-winning Weatherproof Performance Denim,
only from DUER.
Truly the first of its kind, this Weatherproof Denim is designed to handle whatever Mother Nature
throws at you - from rainy day commutes to windy walks. Rain, snow, wind, this denim can handle it all.
And the best part? They look like a regular, fashionable pair of jeans. DUER has taken its proprietary
Performance Denim fabric and lined it with a membrane that keeps water and wind from penetrating.
The unique membrane is breathable and feels soft next-to-skin.
“Living in Vancouver, I knew I needed jeans that I could wear all winter long - no matter how cold or
wet it got,” explains Gary Lenett, DUER Founder. “Working in fashion, I wanted to look good, but I still
needed to stay warm outside, and not overheat inside. This jean gives me all that.”
When creating the Weatherproof Denim, DUER wanted to produce a garment that solved the problem
of stuffy, unattractive commuting gear. The Weatherproof Denim is based on DUER’s Performance
Denim, offering not only the classic heritage look of denim, but spandex for stretch, COOLMAX® for
temperature regulation, a SilvadurTM treatment for odor-neutralization, the DUER signature gusset,
and of course the cherry on top - the water and windproof lining. It also has a reflective cuff for
cyclists. MSRP: $199.00 CAD
Weatherproof Denim maintains the high stretch, lightweight, and durable attributes that DUER has
become so well-known for.
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