News-Releases Index | Outdoor Retailer
OUTDOOR RETAILER ADDS BIKE CATEGORY TO
WINTER MARKET (3/11/19)
Outdoor Retailer, the largest U.S. tradeshow and premier business event for the outdoor industry,
announced today the introduction of bike at Outdoor Retailer Winter Market in 2019. Cycling brands
and suppliers will join together with outdoor exhibitors, retailers, bike dealers, buyers, and advocacy
organizations on the show floor this fall. Winter Market kicks off the winter outdoor season and runs
from November 5-7, 2019 at the Colorado Convention Center in Denver, Colorado.
“We’re excited to bring outdoor and bike together at Outdoor Retailer as we launch the winter season,”
said Marisa Nicholson, Outdoor Retailer vice president and show director. “It’s a natural fit for bike to
be part of Outdoor Retailer. Our data indicates that we already see over 3,000 buyers attending our
shows who purchase for bike, so incorporating the category makes the show even more valuable.”
Clinics, bike-focused education, and product testing will be integrated alongside exhibiting brands
from across bike categories at Winter Market. The scheduled sessions and bike display areas will
reside in a new zone within the show floorplan – The Park.
“Outdoor Industry Association welcomes the bike community into Outdoor Retailer Winter Market in
November. OIA ConsumerVue research shows that someone who is a hiker, climber and camper is
often a road or mountain biker too, making this a great opportunity for the outdoor and bike
communities to align,” said Amy Roberts, OIA executive director. “The addition of bike allows retailers
to efficiently see more product under one roof. The OIA Sustainability Working Group also meets at the
November show, making it easier for bike brands to accelerate supply chain sustainability
improvements and meet customer expectations.”
Winter Market is one of three annual tradeshows in Denver for Outdoor Retailer. The show sits at the
front of the winter outdoor buying season, setting the stage for product debuts, as well as highlighting
innovation throughout the industry. Sponsored by the Outdoor Industry Association (OIA) and
Snowsports Industries America (SIA), Winter Market features a full lineup of education sessions and
curated areas focused on design and climbing, plus Venture Out for discovery of modern outdoor
trends. The show is co-located with the Grassroots Connect specialty retail fall show, which runs
November 1-4, 2019 at the Colorado Convention Center.
“Connecting the bike business with Outdoor Retailer Winter Market is a logical move and a big
opportunity for all involved,” said Tim Blumenthal, president of PeopleForBikes. “People who ski, hike,
climb, camp, and boat also bike – there's so much overlap in participation and products."
In June, Outdoor Retailer Summer Market returns to Denver and the Demo Experience moves to a new
location. This year, the Demo Experience will be situated on the swim beach and 1,400-acre lake at
Chatfield State Park in Littleton, Colorado. The tradeshow runs from June 18-20, 2019, at the Colorado
Convention Center, with the demo taking place one day prior on June 17. Registration for Summer
Market is now open.
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