News-Releases Index | Gerber Technology
Gerber Launches FashionTech Platform 1.0, Enabling Purchase-Activated Fashion Through Collaboration with OnPoint Manufacturing (9/9/18)
The personalization economy is creating challenges for fashion and apparel brands trying to keep pace
with consumer expectations and needs. To address this need, Gerber Technology is launching
FashionTech Platform 1.0, which includes software, equipment and consulting to set-up a purchase-
activated fashion model with a digitally integrated e-commerce and on-demand design to print, cut
and sew micro-factory operation. The first FashionTech Platform 1.0 installation will be implemented in
partnership with OnPoint Manufacturing in Florence, Alabama and PAAT, Inc. in Nashville, Tennessee.
“Our eco-system, the expertise of our people and recent advances in our technology are enabling us
to deliver value to our customers, helping them to achieve the countless benefits of a demand
generated micro-factory,” said Karsten Newbury, SVP and GM of Software at Gerber, “To effectively
achieve this concept you need a strong knowledge base and products that can digitally integrate the
design through production workflow with speed and efficiency.”
FashionTech Platform 1.0 eliminates costly inventory and re-defines just-in-time manufacturing, so
production adjusts as demands fluctuate – allowing products to be produced more efficiently and sold
at full retail price without heavy discounting. OnPoint Manufacturing has expertise in digitizing
processes and on-demand work flows. Their current mass customization manufacturing process
supports millions of unique SKUs.
“We have been working with Gerber for several years now,” said J. Kirby Best, Chairman of OnPoint
Manufacturing and PAAT. “We are continually refining our approach to mass customization and we
believe adding Gerber’s full suite of software and automated cutting systems will help us to
dramatically improve our speed and efficiency.”
The FashionTech Platform 1.0 includes an e-commerce virtual try-on application developed by
Avametric, and the complete set of Gerber’s Digital Solutions tools including the newest software
releases of YuniquePLM®, a cloud-based product lifecycle management software, and AccuMark®, the
industry-leading pattern design, grading, marker making and production planning software as well as
AccuMark 3D. Data will be transmitted directly to the micro-factory environment where the optimized
marker files from AccuMark will drive a digital printer to print and continuously feed finished textiles to
a GERBERcutter® Z1 with CountourVision™. A combination of robotic and lean loop sewing operations
will be deployed depending upon apparel finishing requirements.
The FashionTech Platform 1.0 announcement was made to industry leaders at Gerber’s 20th annual
ideation tech conference. Transformation was the core topic as Gerber highlighted key trends, like the
need to embrace digitalization in the fashion supply chain to enable speed and personalization.
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