News-Releases Index | HeiQ
HeiQ and DuPont Consumer Solutions introduce an Eco-Friendly water-repellent finish for Wolverine World Wide Leather (11/8/18)
Recent consumer research shows that 49% of consumers think it is important that their water-
repellent product is eco-friendly PFC-free1. To meet these consumer and brand demands, HeiQ
developed the HeiQ Eco Dry line of PFC-free products. The collaboration with DuPont expands on
this product line, with the first product being a PFC-free water-repellent finish for leather – HeiQ
DuPont ECO-LED. Wolverine World Wide Leathers, Inc. will be the first supplier to offer treated
leather to their major brand partners.
“We see many apparel items using PFC-free products. Consumers are now looking for this
technology in other water repellent finishes for leather. Combining our high-performance pig
nubuck with HeiQ DuPont ECO-LED for leather gives us an avenue to meet consumer demands,” said
Suzanne Johnson, VP Sales and Marketing at Wolverine. “We are eager to offer an eco-friendly water
repellency on our leathers to our brand partners.”
HeiQ Eco Dry is a family of innovative, eco-friendly and non-PFC based repellent textile technologies
that provide protection against water and water-based stains. This product family keeps textiles
ecologically dry and enables them to handle wet weather conditions.
“This exciting relationship between HeiQ and DuPont focused on collaborating to create an
environmentally-friendly water repellent leather solution for Wolverine as a first project,” said Colin
Lantz, VP North American Brandforce at HeiQ. He added, “This innovative non-PFC water repellent
treatment achieves the industry-leading water repellency performance that Wolverine is known for
with HeiQ’s hallmark environmentally sustainable formulation.”
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