News-Releases Index | HeiQ
Odlo & HeiQ want everyone to smell fresh like Swiss mountain air (11/26/18)
Smelling fresh allows us to do what we like without having to worry about bad smell on our apparel.
That insight brought these two companies together already 13 years ago, as HeiQ developed for Odlo
an odor control textile finish that would last 100 washes – known as Effect by Odlo.
“Effect by Odlo set the standard for performance wear with effective odor control. Great but not yet
perfect means that we never stop refining the solution for our consumers,” said Knut Are Høgberg,
CEO of Odlo. For the past three years, HeiQ and Odlo spent thousands of hours in the laboratory and in
the field to develop HeiQ Pure SPQR, which is the latest breakthrough in the HeiQ Fresh Tech product
family and will be engineered into Odlo’s Spring/Summer’2020 next-to-skin products.
HeiQ Pure SPQR is derived from renewable and recycled sources1, and delivers a triple-action for an
unprecedented odor control efficiency: first, with only one-tenth of silver-ion content as compared to
general silver-based odor control treatments2, it is able to effectively impair the metabolism of
bacteria (the process that turns odorless sweat into body odor). This is due to the second action – bio-
based amino sugar polymer anchors silver-ions to amplify their performance and durability. And third,
at a microscopic level, the amino sugar polymer creates a durable barrier film around the fiber,
preventing odor compounds from sticking on the textile. Thus garments can be washed easily at low
temperature, which extends the usable life of the garment and is more sustainable. “We have tested
odor control treatments from multiple suppliers. The result from the Odlo-HeiQ co-innovation is by far
better than anything else we find in the market today,” Høgberg added.
“It’s with great pride that we fulfill our promise to our late mentor Odd Lofteroed Jr. to never give up
and never be content with the status quo. Once again with Odlo we are one step ahead of our
competitors in providing a better and more sustainable odor control solution,” said Carlo Centonze, co-
founder and CEO of HeiQ.
13 years ago, late Odd Lofteroed Jr., then CEO of Odlo, led young HeiQ in developing HeiQ’s first odor
control innovation that is today used worldwide in more than 500 million garments by over 100 active
wear brands. HeiQ Fresh Tech is now a family of effective odor-preventing and odor-adsorbing textile
technologies. Want to know more? HeiQ is exhibiting at Performance Days Munich, Germany on
November 28-29 (Booth E05, Workshop room P07).
1) 96.5 % of the entire HeiQ Pure SPQR formulation come from recycled and renewable source. , HeiQ
Pure SPQR also is certified as 68% bio-based according to ISO/IEC 17025 standards, while posing no
harm to the food chain.
2) HeiQ Pure SPQR contains only 0.14% of silver-ions as active ingredients while most silver-based
odor control treatments contain 1.4%. Final silver content on garment varies with application and
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