News-Releases Index | Applied DNA Sciences
Loftex Sets New Standard in Sustainability Utilizing CertainT (4/2/19)
Loftex, a leading manufacturer of high-quality towels, today announced that the first retail introduction
of their bath towels including recycled PET (rPET) source-verified by the CertainT® platform are now
available at US retail this month. The CertainT tagging and tracing platform is provided by Applied DNA
Sciences, Inc. (Nasdaq: APDN) (“Applied DNA”), a leader in PCR-based DNA manufacturing for product
authenticity and traceability. Loftex introduced the eco-friendly towel, partially comprised of rPET
materials as part of their commitment to sustainability both in their factory and their product.
What started with e-commerce venues, now will hit retail floors across the country in the second
calendar quarter of 2019. Loftex markets and sells bath and beach towels with CertainT source
verification for rPET through an exclusive licensing agreement with Applied DNA. Additional products
utilizing CertainT source-verification for rPET will continue to be introduced in towels and other home
products this year.
The Loftex cotton-polyester blend terry towels feature polyester derived from 100 percent post-
consumer recycled polyester. The recycled polyester is known as rPET (polyethylene terephthalate).
The recycled polyester fibers are blended with cotton so the towel has the best of both fibers. The
blend provides superior absorbency, dries quickly in the dryer and on the towel rod, is resistant to odor
and mildew, and stays soft wash after wash. By using Applied DNA’s CertainT platform, the recycled
nature of the rPET component of the towel can be verified by detecting an indelible molecular tag, thus
ensuring rPET authenticity and origin in the finished product.
Charles Gaenslen, CEO of Loftex Home, said “Loftex consistently strives to find better, more efficient
and more intelligent ways to do things. Our new towels embody this mission, and the use of Applied
DNA’s CertainT platform reinforces our commitment to use the most technologically advanced
methods to ensure our products are true to their sustainable claims.”
Dr. James A. Hayward, CEO of Applied DNA, said “We are committed to differentiating leading
companies, like Loftex, by giving their customers a premier authentication system reinforced by
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