The Technical Center

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Industry Resource for Specialty Textiles and Product Information
   April 21, 2018  Facebook Twitter
Technical Textile Trends: Outdoor Retailer + Snow Show'18 - Sustainability and the Snow Sports Market

Sympathetic

Today's consumers are in charge of today's trends, and Private Label is now the largest and fastest growing brand across a variety of markets.” This statement by Matt Powell, VP/senior industry analyst for the NPD Group, at the Outdoor Retailer Snow Show (ORSS'18) emphasizes the importance of consumers in todays outdoor market. Since the Millennial and the Gen Z generations make up 48 percent of the entire consumer market, these groups are most responsible for driving product interest.

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