News-Releases Index | Nilit Corporate America
NILIT Celebrates US Sensil® Launch at Outdoor Retailer (7/21/17)
NILIT, a leading global manufacturer and marketer of Nylon fibers, will feature Sensil®, its new premium Nylon 6.6 brand for apparel and gear, at Outdoor Retailer in Salt Lake City, July 26-29, in Booth 155-513.
Sensil® is NILIT’s new way to communicate the benefits and superiority of its premium Nylon 6.6 products for fashion and performance apparel. Sensil® Nylon 6.6 represents the gold standard of manmade fibers. It has an exceptional look and feel. It is soft, strong, and durable and retains newness after many wearings and washings. The Sensil® portfolio includes a full range of specialty performance products such as Sensil® Breeze, which is proven to reduce body temperature with a unique cooling sensation, and Sensil® Innergy, enriched with a mineral that reflects body heat to gently energize and invigorate cells. Other Sensil® specialty performance products feature inherent odor control, temperature management, moisture management, and UV resistance.
NILIT is also introducing Diamond, the newest Sensil® fashion yarn. Diamond provides incredibly soft and supple shine and is dyeable to any color at the fabric or garment stage. Diamond joins a large collection of Sensil® fashion yarns designed to enhance a wide range of apparel products with glamour, sophistication, and beautiful color effects.
“Today’s active and outdoor consumers expect exceptional performance, value, and style from the products they buy,” said Pierluigi Berardi, NILIT Global Marketing Director. “They want to engage with brands that speak to them in an appealing way, but they also demand that those brands provide high quality products that live up to exacting standards.”
Sensil® is NILIT’s response to these changing attitudes and shopping behaviors. The brand was developed after extensive consumer and retail market analyses. Over the coming months, NILIT will be taking Sensil’s unique message of superior fashion and performance benefits to the market with a 360-degree communications plan that includes print and digital advertising, social media, point of sale, and events establishing Sensil® as the smarter choice for fabric producers, brands, retailers, and consumers.
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