News-Releases Index | Invista
CORDURA® Brand and Cotton Incorporated Debut Next Generation Performance Cotton (7/20/17)
INVISTA's CORDURA® brand and Cotton Incorporated are continuing to collaborate with the debut of
woven and knit blended performance natural fabrics featuring specialty moisture managing
TransDRYTM and STORM COTTONTM technologies from Cotton Incorporated. The technologies
combine the tried and true, long-lasting durability of CORDURA® fiber and the comfort of cotton.
These state-of-art, quick-dry performance fabrics are the latest additions to the portfolio of fabrics
based on intimate blend CORDURA® NYCO fabric technology. The collaboration is another milestone
in the CORDURA® brand's 50th anniversary celebration and will debut at Summer Outdoor Retailer
Show (CORDURA® brand booth #39212 and Cotton Incorporated booth #38037).
More than two in three consumers (67 percent) say performance features are important in their
clothing purchase decisions according to the Cotton Incorporated 2016 U.S. Activewear Study.
"Continuing with the theme of innovation through collaboration in our 50th anniversary year, we are
thrilled to debut an exciting next chapter in our 'performance naturals' collaboration with the
talented team at Cotton Incorporated," said Cindy McNaull, global CORDURA® brand and marketing
director. "When you combine CORDURA® brand durability with the hidden science of TransDRYTM
and Storm COTTONTM technologies, 'the fabric of our lives' seamlessly takes on a whole dimension
of long lasting comfort."
New jersey knits, fleece fabrics and concept pieces from the Cotton Incorporated development team,
as well as woven fabrics featuring the TransDRYTM and STORM COTTONTM technologies from
CORDURA® brand authorized mills - Artistic Milliners and Chia Her - will be on display at both
booths. These fabrics are designed for use in a variety of applications including activewear, outdoor
gear and workwear.
"Cotton Incorporated's technology innovations add performance and functionality to the natural
comfort of cotton, while the incorporation integration of CORDURA® gives fabrics an additional
dimension of durability and increased strength, enhancing cotton's ability to perform in the outdoor
and active markets," says David Earley, senior director for Supply Chain Marketing at Cotton
Incorporated. "For example, we saw the tear strength of some of our woven fabric developments
increase by more than 50 percent with inclusion of the CORDURA® fiber in the blend."
Cotton Incorporated's TransDRYTM Technology
• TransDRYTM technology for cotton is a patented, high-performance moisture management
application, that allows fabrics to "wick" and spread perspiration as well as or better than high-tech
synthetics, without losing the natural comfort and softness of cotton.
• TransDRYTM technology is applied to cotton yarns reducing their ability to absorb water.
• As a result, TransDRYTM fabrics are engineered to dry faster than untreated cotton to help keep
fabrics from becoming over-saturated during physical activity.
Cotton Incorporated's STORM COTTONTM Technology
• STORM COTTONTM technology offers breathable water-repellent protection from rain and snow,
whilst maintaining the natural comfort of cotton.
• STORM COTTONTM is a finish applied to cotton fiber that effectively repels liquids and still allows
for moisture vapor to pass through the fabric so it can move away from the body and dissipate into
the environment naturally - helping keep the wearer more cool and comfortable.
• Because this special finish minimizes the amount of water that a cotton fabric can absorb,
garments made with STORM COTTONTM technology are engineered to dry much faster than those
made with untreated cotton which helps to minimize the amount of time and energy required for
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