News-Releases Index | Invista
CORDURA® Brand and Carhartt
Live Durable™ in Latest “Meet the Maker” Series Installment
– INVISTA’s CORDURA® brand first teamed up with Carhartt, a premium workwear brand known for
making authentic products for hardworking people , in 1998 to bring advanced durability and fabric
technology to its Extremes line. The collaboration led to a durable bond that has endured for nearly
20 years. Now, the two iconic brands are celebrating this history of collaboration through innovation
and setting the foundation for a next generation of durable workwear in their new “Meet the Maker”
This “Meet the Maker” episode takes viewers on a journey behind-the-scenes – through the Carhartt
of today and past decades, including an archival piece dating back to the 1800s. It also debuts a
limited-edition Multicam® Black camo print version of the legendary, fit-for-anything, Carhartt
Chore Coat, built with the long-lasting durability of CORDURA® fabric. First produced in 1917,
Carhartt’s legendary Chore Coat is reimagined in honor of both its 100th anniversary and in
celebration of the 50th Anniversary of the CORDURA® brand.
“CORDURA® fabrics have long played an important role in the makeup of Carhartt’s most durable
products,” said Deb Ferraro, vice president of product development at Carhartt. “Both brands are
actively building upon a relationship that spans nearly two decades, and our collaboration is a
testament to two rugged brands who together create enduring products for hardworking people.
Both brands are known for their durability, which is why CORDURA® will be a great partner as we
continue to create the workwear of the future.”
“As part of our 50th anniversary celebration and fundamental to our exciting new brand positioning,
we knew Carhartt was one of our collaborative partners that truly represents what it means to Live
Durable™,” said Cindy McNaull, global CORDURA® brand and marketing director. “Working with
Carhartt in our latest ‘Meet the Maker’ series video and collection represents not only our heritage,
but our commitment to durable innovation for the workplace of today and tomorrow.”
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