News-Releases Index | Invista
CORDURA® Brand Brings Durability to the Streets with Converse (1/24/18)
INVISTA’s CORDURA® brand and Converse, the iconic street brand recognized around the world and
across cultures for its footwear and apparel, have collaborated to present durable new bags at
Outdoor Retailer + Snow Show 2018. Reflecting lifestyle trends in urban cities, the bags are an
essential item to meet the demands of being on the go from day to night. Converse X CORDURA®
Collection brings skate-inspired durability to everyday wear.
“As we continue to encourage consumers to Live Durable™ in all facets of life, we’re excited to team
up with such a well-respected brand,” said Cindy McNaull, global CORDURA® brand and marketing
director. “The Converse X CORDURA® Collection is geared towards the young city dweller and
features bags that are designed not only to serve as a stylish piece, but also a survival kit throughout
The new Converse X CORDURA® Collection delivers bold transit essentials and bags made for the
city streets – whether it’s a modern take on the traditional outdoor silhouette for long days with
larger loads, a cross body pack that hugs close for secure carry during skate or bike, or a weekender
duffle that’s sneaker-friendly. The new Street 22 Backpack, Toploader Backpack, 3-Way Duffel,
Utility Backpack and Fast Pack will be available February 2018.
To see the latest bags in the Converse X CORDURA® collection, visit CORDURA® brand at Outdoor
Retailer + Snow Show, booth #54037-UL. To connect with Converse to learn more about the
collection, contact Monique.Krasniqi@converse.com.
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