News-Releases Index | W.L. Gore and Associates
GORE-TEX® INFINIUMTM Brand Extension Makes OR Debut (1/24/18)
For more than 40 years, the GORE-TEX® brand has stood for the highest levels of performance,
functionality, quality, comfort and trust. W. L. Gore & Associates (Gore) is building upon this
expertise to lead the GORE-TEX® brand into a new era of evolution that goes beyond “waterproof
With select product technologies showcasing in a special showroom experience during this week’s
Outdoor Retailer show, the brand extension builds upon Gore’s DNA of innovation while introducing
an entirely new class of materials designed to help consumers find the right apparel for a wide range
Utilizing their ongoing laboratory and ?field research into how consumers can be more comfortable
across different kinds of climates and weather conditions, and its extensive knowledge of “comfort
science,” Gore has developed innovative technologies that offer a performance upgrade to products
that do not need to be waterproof.
While many consumers continue to seek individual outdoor athletic pursuits there has been an
increase in people wanting to spend more time outside as part of their everyday, active lives.
This brand extension helps meet those needs by offering comfortable apparel while ensuring
versatility in fitness for use.
GORE-TEX® INFINIUMTM products will be available in selected retail stores beginning in Fall 2018
and will be easily identifiable by the white diamond logo on the products. Gore will continue to bring
innovations in the waterproof-breathable category to market and those products will continue to be
identified by the black diamond logo of GORE-TEX® products.
“The introduction of new GORE-TEX® INFINIUMTM brand extension technologies marks a key
milestone for Gore. Together with the existing GORE-TEX® black diamond products consumers
will find even more innovative products to pursue their outdoor passions,” said Christian Langer,
Global Sales and Marketing Leader, Gore Fabrics Division.
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