News-Releases Index | Microban International
MICROBAN LAUNCHES SCENTRY REVIVE® – A REVOLUTIONARY ODOR NEUTRALIZER THAT KEEPS CLOTHING SMELLING FRESH FOR UP TO FIVE WEARS WITHOUT WASHING (4/18/18)
Microban® International, Ltd., the global leader in textile odour control and prevention, has introduced
Scentry Revive, a revolutionary new odour control product that significantly reduces the need for
laundering. Perfect for items ranging from workout clothes and footwear to athletic gear and bedding,
Scentry Revive neutralises body odour even after wear or use, offering the convenience of washing
less with the assurance of continued and long-lasting freshness. With ultra-high capacity and
efficiency, Scentry Revive’s apparel odour protection lasts four to five consecutive wears and its
footwear odour control protection up to one year. Scentry Revive maintains its freshness through up to
50 home launderings.
The product was designed to address the market need for a proven, durable, high capacity and cost-
effective between-wash odour control solution, offering greater convenience for consumers and
controlling the “permastink” that can build up in polyester fabrics over time, especially those items
that cannot be washed often.
“With Scentry Revive, Microban has applied our considerable expertise and scientific acumen to
address this pervasive industry need head-on, creating such powerful freshness that even customers
can smell the difference.” said Lisa Owen, vice president of global textiles, Microban International.
Suitable for use in polyesters, Scentry Revive traps and neutralises odour by permeating the fabric to
form a protective barrier that eliminates odour as it comes into contact. This unique, patent-pending
technology delivers unparalleled effectiveness at an attractive price point. Easily integrated into
existing dyeing and finishing processes, Scentry Revive also delivers key sustainability benefits of
critical importance to buyers, including water and energy savings, through the reduced need for
laundering. Most significantly, because it prevents the odour build-up that causes consumers to
discard apparel, footwear and gear prematurely, Scentry Revive effectively extends the usable life of
any product treated with it, keeping items out of landfills.
Scentry Revive has undergone stringent and repeatable odour-panel testing and scientific analysis to
prove its efficacy and is currently available through Microban and its distribution partners. Microban
welcomes collaborative teaming with brands and their supply chains on polyester rich programs.
“Scentry Revive offers consumers the ultimate in freedom and flexibility, allowing them to live more
and wash less while enjoying the confidence that comes from guaranteed freshness and comfort,”
added Owen. “We believe there will be great market demand for this product, and we are eager to start
conversations with brands and manufacturers.”
With high-profile brand partners, such including Calvin Klein®, Fila®, Teva®, Reebok®, Puma®, Terramar
Sports®, New Balance®, Spanx®, Under Armour®/All Star Sports, Hook&Tackle®, Curad® and 5.11
Tactical® Microban’s portfolio of textile odour control technologies includes: AEGIS®, Scentry®,
SilverShield® and ZPTech®.
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