News-Releases Index | Applied DNA Sciences
Applied DNA Signs MOU with Everledger to Build CertainT® Blockchain Platform for High-end Product Markets (7/31/18)
Applied DNA Sciences, Inc., (NASDAQ: APDN) (“Applied DNA” or the “Company,”) and Everledger, Inc.
(“Everledger”), an independent emerging technology enterprise, have signed a Memorandum of
Understanding (“MOU”) to execute a co-marketing and development plan for the two companies’
platforms with an objective of providing integrated physical and digital security for supply chain
traceability and certification for high-end brands and products.
Everledger’s leadership in tracking provenance on its blockchain-based platform has been proven to
offer transparency and asset protection across various industries including diamonds, colored
gemstones and jewelry. The company’s emerging technology solution is scaled for industry
standardization as evidenced by the provenance of over 2.2 million diamonds encrypted on its
platform. The company was recently named as a World Economic Forum 2018 Technology Pioneer.
Under the MOU, Applied DNA and Everledger will collaboratively integrate their respective technology
platforms and pursue various market opportunities, including leather. The two companies have
identified several prospects for the combined platform and are actively developing the system for the
demonstration of tagging and in-field authentication data posting to the digital transactions, thereby
reinforcing molecular certification with immutable transactions.
The proposed combination of the Everledger blockchain-enabled platform with Applied DNA’s
CertainT® platform is designed to broaden the capability to track the movement and chain of custody
of goods across complex ecosystems, while strengthening the protection of physical goods with
forensic identity and traceability embedded in items themselves. The design expands on the proven
functionality of the CertainT platform to support millions of tagging datapoints and thousands of
“We are expanding the breadth and depth of our CertainT platform solution to existing customers while
also positioning us for potential customers on their journey to digitizing their supply chains,” said Judy
Murrah, Chief Information Officer of Applied DNA. “We strive to allow our customers to have more
transparency and accountability in their supply chains to the benefit of all stakeholders, whether
financially, operationally, or in social responsibility.”
Everledger Founder & CEO Leanne Kemp stated, “If an asset does not have an identity, it does not have
ownership, value or existence. In the high-end products market, authenticity, provenance as well as
value, cannot be separated. By incorporating a forensic layer to uniquely identifying an asset, we can
provide the added confidence in the data captured and tracked on our blockchain-enabled platform."
“Through this collaboration with Applied DNA, we are excited to transform the standards of
establishing authenticity and certification in a global manner. We look forward to extending our
solutions for asset protection especially to industries that have an importance in the global commons.”
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