News-Releases Index | Unifi, Inc.
Unifi Unveils PROFIBER™ and New Branding at 2018 Outdoor Retailer Summer Market (7/25/18)
Unifi, Inc., global textile solutions provider and one of the world’s leading innovators in
manufacturing synthetic and recycled performance fibers, announced the launch of the Company’s
new ‘True Innovation Starts in the Fiber’ branding, which highlights Unifi’s commitment to the
development of innovative and sustainable performance fibers backed by a flexible, global supply
chain. Unifi is also introducing its new PROFIBER™ brand that provides options to integrate multiple
performance Tru-technologies into polyester and nylon yarns that deliver increased fabric comfort,
performance and functionality. Unifi unveiled its new branding and positioning while showcasing its
focus on performance apparel and activewear through innovative combinations of functional
benefits at the 2018 Outdoor Retailer Summer Market (booth 1022-LL), which takes place July 23-
26 in Denver, Colorado.
As part of the new branding, Unifi has repositioned its performance technologies to be benefit
focused making it easier for customers to select the properties that are most important to their
consumers. Unifi’s proprietary Tru-technologies offer a wide range of performance properties such
as wicking, thermal comfort, full coverage, bounce, stretch, sun protection and water resistance.
Examples of the new Tru-technologies and benefits featured in various fabric constructions at the
2018 Outdoor Retailer Summer Market include:
• TruTemp365™ – High-tech fibers for fabric that performs, providing year-round comfort in
warm or cool weather.
• TruDry™ – Breathable, moisture-wicking fiber technology helps keep fabrics cool, dry and
• TruCover™ – Fibers with an increased surface area deliver flexible, lightweight stretch and
coverage without show through.
• TruFlexx™ – Fibers that allow fabrics to move freely and stretch without binding or sagging.
• TruCool™ – Performance fibers create fabrics that feel cool to the touch.
• TruTouch™ – Fibers with cotton-like softness provide a natural touch and feel.
“Consumers want reliable performance that lasts the life of the garment, and that’s why we strive to
deliver options with our high-quality fiber and technology platforms,” said Jay Hertwig, group vice
president of global brand sales. “By offering a wide range of products focused on benefits, we can
help our customers create innovative fabrics that solve everyday problems and meet and exceed
their consumers’ expectations.”
Unifi is also leading the way in sustainable performance with REPREVE, the global leader in branded
recycled fiber. Through its proprietary U TRUST® verification program, REPREVE is one of the most
trusted and certified earth-friendly fibers in the world. High-quality, recycled yarns are made from
100% recycled materials, including post-consumer plastic bottles, pre-consumer waste or a hybrid
blend of both. Products made with REPREVE also help conserve energy and natural resources.
The REPREVE #TurnItGreen National Mobile Tour is also on-site at the Outdoor Retailer Summer
Market (booth 54143-UL), where attendees have the opportunity to experience firsthand how
recycled bottles are transformed into performance fibers. To date, Unifi has transformed more than
12 billion recycled plastic bottles into REPREVE products, and has a goal to recycle 30 billion bottles
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