News-Releases Index | Eastman Chemical Company
Eastman’s Naia™ Cellulosic Yarnlaunches into Womenswear at Première Vision (9/14/18)
This September at the Première Vision show inFrance, Eastman will launch Naia™, a versatile
cellulosic yarn, into the womenswear market. Naia™, made from sustainably sourced wood
pulp, creates comfortable and luxurious fabrics. The inherent qualities of the yarn mean that
any fabric made with Naia™will have superior breathability and moisture management.
Garments made from Naia™ are easy to care for, can be laundered at home, and have
excellent wrinkle recovery and pilling resistance, all without compromising its luster and silky
Naia™ will also be included in Premiere Vision’s Smart Square - an informative multimedia
space showcasing environmentally-responsible approaches to fashion.Première Vision notes that,
“The idea behind this platform was to create new prospects andnew competitive advantages
that could be used by the entire creative fashion industry, as well as offering real business
”Naia™is made from fully traceable and sustainably sourced wood pulp; Eastman holds FSC®
and PEFC™Chain of Custody certification.The cellulosic yarn is produced in a safe, closed-loop
process where solvents are recycled back into the system for reuse. In addition, Naia™hasan
optimized, low-impact manufacturing process with a low tree-to-yarn carbon and water
footprint.Naia™has a third party reviewed Life Cycle Assessment compliant with ISO14044
andis listed on the HIGG Materials Sustainability Index.
Following Naia’s™ eco-conscious from Nature to Fashion ethos, the booth will be made from
sustainable plywood from FSC® certified forests, recycled copper piping, FSC® certified paper,
and mannequins made from recycled cardboard. At the Naia™ booth on Wednesday and
Thursday, Eastman willbe hosting a garment workshop with fashion tailors Cynthia and Laura
Merhej (from Renaissance, Beruit); and on Friday, there will be a workshop showcasing pleated
Naia™by Jule Waibel (from Jule Waibel, Berlin).
The garments ondisplay in the booth were inspired by upcoming fashion trends that the Naia™
team hasidentified as ideal applications for fabrics made with Naia™. The first style, “barre
noire,” highlights apparel that can go from the gym to the bar. “Sloungewear”is a new style of
loungewear intended for sleep andrestorative fitness. The final is“urban freestyle,” which pairs
sport and streetwear aesthetics. Eastman will also be displaying innovative new fabrics from
around the world that show that with Naia™ you get beauty, versatility, and sustainability
With Naia™, Eastman demonstrates how sustainability can bean integral part of clothes that
not only feel good but look good too.
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