News-Releases Index | Nilit Corporate America
Sensil® Innergy Sponsors “Donna Moderna Negev Adventure” (10/19/18)
Sometimes an athlete’s toughest rival is in the mirror. Later this month, five bold women will
compete against their own past performance while running for four days in the Israeli desert.
"Donna Moderna Negev Adventure”, a program developed to help women challenge their own limits,
set off in Italy in late June, according to event organizer Donna Moderna, the women’s magazine title
by leading publisher Mondadori Group.
The exciting event, developed in collaboration with the Israeli National Tourist Office, was designed
for every woman, from the beginning jogger to the experienced racer seeking a bigger challenge.
Beginning in June, Donna Moderna began offering training guides in its magazine pages, on the web
and on social media, developed by motivational coach Max Monaco, trail running instructor Federico
Bertone and pharmacist and nutritionist Lucia Rossi. The training guides provided advice on athletic
training, nutrition and mental techniques for getting prepared in the best way possible. Hundreds of
beginner, intermediate and advanced women runners participated in weekly formal training sessions
held in Turin, Pescara and Palermo, with guidance on stretching, posture, breathing and nutrition
from Olympic triathlon champion Daniel Fontana, elite marathoner Luisa Balsamo and top runner
Then in mid-September, five amazing women, aged 21 to 42, were selected for the ultimate prize, a
trip to Israel to participate in the final challenge: The run through the Negev Desert, during which
they will navigate a wild and extreme landscape wearing high-performance activewear by BV SPORT
made with Sensil® Innergy Nylon 6.6 performance fabric.
“The Negev is a magnificent and extraordinary desert, an unimaginable place, carved out of Israel’s
beautiful natural beauty, where every woman can find her own physical and spiritual dimension,”
said Avital Kotzer Adari, director of the Israeli National Tourist Office. “It is the perfect setting for
discovery and is becoming more accessible for travel thanks to an increased number of flights.
Whether for outdoor pursuits like hiking, biking or camping, or for exploring archaeological sites,
parks and priceless gems of nature, this is a journey not to be missed, a wonderful memory to last a
Sensil® is the premium brand of Nylon 6.6 made by NILIT, a 40-year-old global company based in
“Sensil® Innergy is a technical fabric that uses far-infrared technology to gently reflect the naturally
emitted thermal energy back to the body, improving the oxygenation of muscles for peak
performance during athletic activity and aiding post-workout recovery, said Pierluigi Berardi,
Marketing Vice President for Sensil®. “Sensil® is strong and resilient, yet soft and comfortable. It is
for people who want to feel great while they push past their limits, whether they’re running in the
Negev desert or through the streets of a city.”
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