News-Releases Index | Polartec, LLC
Polartec Supports Houdini North American Launch (10/25/18)
Polartec, the premium provider of innovative and sustainable textile solutions, announces its support
of the North American launch of Houdini Sportswear, the Swedish company offering a complete
range of functional clothing. Both Houdini and Polartec will support sell-through with key retail
accounts and leverage these relationships to share their brand stories. The brands will tell their
stories via special events at these locations, targeted product seeding, and other promotions.
The two brands are natural partners and share a deep commitment to sustainability. Polartec is a
global leader in sustainable manufacturing and pioneered the development of recycled (and
recyclable) fabrics. 99 percent of Houdini’s products are either recycled, biodegradable or Bluesign®
certified, and all are designed with respect to versatility via technical functionality and timeless
The leadership of both Houdini and Polartec have helped to foster this deep collaboration. Led by
CEO Eva Karlsson, Houdini is predominantly led by women in an industry traditionally dominated by
men, and the company recently published the Planetary Boundaries Assessment report, the first-ever
corporate sustainability report based on the planetary boundaries framework. Meanwhile, Polartec
CEO Gary Smith has reconfigured the Polartec global manufacturing footprint with respect to
environmental responsibility, while continuing to lead breakthrough product innovations such as
new fabric constructions that enable greater versatility. This work has helped turn over one billion
plastic bottles into premium performance fabric innovations.
Events currently planned include a fall pop-up and launch party at Westerlind New York City, a
winter shop-in-shop and launch party at the new Westerlind Denver store during the OR+SIA trade
show, and a spring 2019 shop-in-shop at The Athletic Community in Portland, Ore.
The full list of retailers for the fall 2018 Houdini North American launch includes: EVO, Paragon
Sports, Backcountry, Westerlind, Sporting Life, Beyond Boston, Portland Dry Goods, Powder 7 and
Standout Houdini products made of Polartec fabric technologies include the Power Houdi, the 15-
year staple made of an equally comfortable and tough Polartec® Power Stretch® Pro™ fabric, the
Wisp Jacket which employs Polartec® Alpha® Direct breathable insulation for an ideal personal
microclimate across the widest range of conditions, and the Outright products, made of a lighter
weight version of equally comfortable and tough Polartec® Power Stretch® Pro™ fabric.
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