News-Releases Index | HeiQ
sloggi and HeiQ celebrate the joy of movement together (11/1/18)
Gradually rolling out globally since this autumn, sloggi mOve, a new line of athletic bodywear by sloggi,
celebrates the joy of being active and feeling comfortable. Sloggi mOve has three series, FLY, FLEX
and FLOW, making sure all kinds of movement are catered to: with FLY designed for fast and energetic
movements; FLEX for sports involving a wide range of movement, such as climbing, yoga and cycling;
FLOW for everyday life as well as slow and flowing movements. All products are engineered with
technical fabrics and special textile technologies.
WHAT IS THE SECRET INGREDIENT that ensures the wearer’s comfort?
FLY is enhanced with HeiQ Smart Temp, an intelligent Swiss textile technology that is added to the
fabric during the final stage of the textile manufacturing process. This thermo-regulation system
senses increases in body temperature and activates a cooling effect. As the wearer cools down the
cooling effect also eases back so she won’t feel a chill – bye bye to the too hot/too cold struggle!
FLEX allows for flexibility and a wide range of movement thanks to HeiQ Glide technology that saves
the wearer from frictions and chafing. Now the wearer can glide and enjoy the freedom of movement!
“With HeiQ, we celebrate the joy of movement and comfort together. A very important part of our
everyday well-being, though often neglected, is the clothes we wear. HeiQ is an expert in special
textile technologies that improves our every day life through making textiles more comfortable,” said
Sabina Borek, Global Head of Merchandising sloggi mOve, “sloggi mOve was designed to complement
every active movement in a fun and comfortable way. And we are happy that, with HeiQ we deliver this
promise together and bring this benefit to the consumers in a tangible way.”
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