News-Releases Index | Nilit Corporate America
Sensil®: A New Brand for a New Reality (11/16/18)
Consumer attitudes about apparel have changed drastically in recent years, requiring an entirely new
approach to the market. Today, discriminating shoppers expect their high-quality clothing to be
stylish and comfortable as well as loaded with desirable performance benefits. Clothing must be
multitasking, versatile, and cross-functional to keep up with their busy lifestyles. Brands that aspire
to meet these expectations must start with the smartest fabrics, apply excellent design, and then
market with a distinct voice that appeals to these demanding shoppers.
NILIT created the Sensil® brand of premium Nylon 6.6 in direct response to these consumer trends.
Sensil® performance yarns are precisely crafted to deliver sophisticated, beautifully fashioned
fabrics that offer a variety of highly valued benefits. Whether it’s the cooling effect of Sensil® Breeze,
the moisture management properties of Sensil® Aquarius, the energizing benefits of Sensil®
Innergy, or the warming functions of Sensil® Heat, the Sensil® portfolio has the expertly designed,
intelligent fibers that result in the most beautiful, longest lasting, highest quality fabrics.
“The Sensil® brand goes well beyond just sensational products,” says Sagee Aran, NILIT’s head of
marketing. “We created a very special brand that is fresh and relevant for the Millennials and
Generation Z who are driving these market shifts. We communicate with these consumers where they
are looking for information and in a way that engages and delights them.”
Visit the Sensil® booth at Performance Days to see the incredible garments that result when
innovative apparel brands combine Sensil® performance fabrics with brilliant design.
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