News-Releases Index | Nilit Corporate America
Sensil®: A new brand for a new reality Interview with the Global Marketingader from NILIT Fibers Ltd., Israel, Sagee Aran (11/26/18)
As a direct response to changing consumer trends, NILIT Fibers Ltd. of Israel has developed the
premium Sensil® brand in high-quality 6.6 nylon. Sensil® performance yarns are manufactured with
precision and processed into sophisticated, perfectly finished fabrics for active sports, fashion,
lingerie and athleisure. They offer a multitude of high-quality advantages.
At the Munich Performance Days, the growing trend towards higher quality performance fabrics is
clearly evident. In this interview, the newly appointed global marketing leader of NILIT Fibers Ltd.,
Sagee Aran, says what he and his team perceive as the growing intersection of style and
performance in the sports, ready-to-wear, denim, lingerie, footwear and other apparel categories.
1. What are the biggest challenges for performance fabrics and other materials (trims, finishes, etc.)
in the market?
There is a tremendous amount of innovation taking place in the fiber and textile space. The problem
is, too few of these developments ever make it to the consumer. Often the “gatekeeper” in the
sourcing or raw materials purchasing area of a brand deems the innovation too costly, ignoring the
fact that these improvements add way more value than cost to a garment, or that they represent real
benefit to the consumer. So it dies on the drawing board, and consumers don’t get ever get to
2. What influence will the demand for technical performance have on fashion segments, and how
does this vary between apparel categories?
Savvy consumers, particularly the Millennial and GenZ are at the forefront of change, have a 24/7
life today. They want their clothing to be as multitasking as they are. The lines between sleepwear,
underwear, workoutwear, officewear, eveningwear are blurring. It must be look and feel amazing,
and it must perform, must help the wearer do more.
We at NILIT launched our brand Sensil® over a year ago in response to the needs of the changing
3. Which demands for Performance fabrics are currently coming from designers and product
managers in womens- and menswear? Which expectations or needs do they have?
Designers and product managers are demanding a lot from their materials these days! They want
fabrics with incredible visual aesthetics, drape and quality. They want great tactility too. The fabrics
must be ultra-comfortable, moisture-wicking, easy to care for, and long-lasting. They are finding
their way to us because they cannot get these features in cotton and polyester. They need Sensil®
Nylon 6.6, the Rolls- Royce of man-made fibers!
4. Which fashion labels are far ahead? With which labels you are collaborating? Which labels are on
your wish list?
There are several brands that have been at the forefront of combining style and performance.
Lululemon put athleisure on the map. Adidas, thanks to its collaborations with Kanye West and other
style icons, has moved the brand out of the gym onto the runway and the street.
5. A view into the future: How will this segment develop? What new innovations can be expected in
This all started with athleisure but today athleisure isn’t a separate category, it’s an influence over all
These are exciting times for apparel and textiles. We are seeing fabrics improve at an accelerated
rate, becoming more comfortable, beautiful, versatile and sustainable. We will see more
customization, tech- enabled fabrics with coatings that allow fabrics to change color, for example,
or manage temperature, mold to the body for better fit, and monitor body functions.
We think that at the end of the day, the increasing power of consumers will prevail. Consumers are
always going to be in search of something better. They’re tired of cheaper quality. They want
innovation, and a reason to engage with a brand and buy its products. They want smarter fabrics
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