The Technical Center

Textile Resource for Specialty Fabrics and Product Innovation
   July 22, 2019  Facebook Twitter
Innovative Fabric Developments for a New Outdoor Consumer by Kathlyn Swantko

Navis Stenter

"Driven by the 80 million Millennial consumers, along with the younger Gen-Z generation, born in the mid-90s and expected to reach 84.7 million by 2020, today's primary shopper groups have a See now—wear now buying attitude. They prefer to purchase clothing that no one else is wearing," states Matt Powell, VP/ senior industry analyst for the NPD Group. Since uniqueness is very important to Millennials and Gen-Zers, the larger brands find themselves conceding some of their dominance to smaller businesses with creative designers who have the ability to quickly capture new trends.

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PORCHER TO PRESENT LATEST TECHNOLOGIES Innovations include the latest thermoplastic 5G radome technology developed in cooperation with Meggitt, the award winning non-combustible Flamline fabric as well as a recycled ultra-lightweight fabric for the outdoor sports apparel market. Read more…

IKEA will offer curtains that purify indoor air The GUNRID curtain purifies the air using technology similar to the photosynthesis process found in nature. Read more…

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