News-Releases Index | Celliant
GLOBAL MANUFACTURER MEY AND HOLOGENIX®, ANNOUNCE LAUNCH OF THE FIRST MENSWEAR COLLECTION WITH CELLIANT® VISCOSE (12/1/22)
Just in time for the holidays, Mey GmbH & Co. KG, the global manufacturer of underwear, nightwear
and lingerie based in Germany, is launching the world’s first men’s nightwear worldwide with
CELLIANT® Viscose, which converts body heat into infrared energy. CELLIANT Viscose is a unique
combination of nature and performance. It was developed by materials science leader Hologenix®,
creators of CELLIANT, a textile-based infrared ingredient brand, and Kelheim Fibres, the leading
manufacturer of viscose specialty fibers.
Called mey Zzzleepwear - THE NEW SLEEP-LIFE BALANCE, the collection follows the highly successful
debut of the similarly named women’s collection in 2021. It consists of four designs in Indigo available
in T-shirts, short pants, long-sleeved shirts and long pants, sized S-XXL. CELLIANT works by recycling
the heat emitted by the body into full-spectrum infrared energy and then returns it to the body. As a
result, it increases the supply of oxygen to the cells and promotes a restful sleep.
CELLIANT Viscose features natural minerals embedded into plant-based fibers and is biodegradable.
CELLIANT Viscose provides all the benefits of being a viscose fiber — lightweight, soft, highly
breathable, excellent moisture management — as well as the fiber enhancements from CELLIANT
infrared technology. In addition, CELLIANT is durable and will not wash out, lasting the useful life of the
product it powers.
“We are excited to launch the first-ever men’s nightwear with CELLIANT Viscose,” said Matthias Mey,
Managing Partner of mey. “Zzzleepwear for men aligns with a healthy lifestyle and sleep-life balance. It
promotes a restful sleep with the infrared properties of CELLIANT technology combined with the soft,
lightweight viscose fiber.”
A True Partnership
The bridge between the unique CELLIANT technology and the renowned manufacturer mey was
formed by the Bavarian viscose specialty fiber manufacturer Kelheim Fibres. Kelheim Fibres’s
flexible production technology allows targeted interventions in the viscose fiber process; CELLIANT
minerals can thus be introduced directly into the spinning mass and lead to a permanent and durable
functionalization of the fiber. The skin-friendly surface structure of viscose and its other advantages,
such as its softness or excellent moisture management, are retained. CELLIANT Viscose is the world’s
first in-fiber sustainable infrared viscose.
Dr. Marina Crnoja-Cosic, Director of New Business at Kelheim Fibres, said, "We again congratulate mey
on the launch of another collection using the unique properties of CELLIANT Viscose and look forward
to future collaborations. We are pleased that mey embraces innovative and future-oriented technology
combined with proven quality for increased well-being and better sleep."
“The development of the first-ever men’s collection CELLIANT Viscose nightwear shows further
evidence of the success of the partnership between us, Kelheim and mey, bringing together fiber
innovation into another commercially available fabric and product from mey,” concluded Seth Casden,
Hologenix co-founder and CEO.
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