04/06/2026

CORDURA® Advanced Fabrics Launches CORDURA AdventurerTM at Functional Fabric Fair (4/6/26)

CORDURA® Advanced Fabrics announces the launch of CORDURA AdventurerTM, a new curated fabric collection designed to meet the dynamic needs of today’s outdoor apparel market. Debuting at Functional Fabric Fair in Portland, Oregon, April 8–9, the collection marks a significant milestone in the brand’s ongoing commitment to delivering durable, high-performance solutions that give designers and consumers confidence on the trail and beyond. Built on the strength of the CORDURA® brand’s legacy of durability, CORDURA AdventurerTM brings together a range of adventure-ready fabrics, thoughtfully selected for modern outdoor apparel applications. Whether intended for hiking, climbing, snow sports, or trail running, the collection is purposefully curated to help designers quickly identify fabrics optimized for specific end-use requirements — so they can design with certainty and users can wear with confidence. “We focused on two of the key pain points many designers face when selecting fabrics: time and information,” said Trey Fonde, Global Director of Business Development. “By utilizing decades of combined experience to select fabrics fit for purpose, and by demonstrating how those materials translate into confident performance in real life, we aim to improve the fabric buying process.” This is the first in a series of upcoming curated collections planned by the CORDURA® Advanced Fabrics team, which spans a wide range of textures, weights, and constructions that balance protection and adventure. “CORDURA AdventurerTM materials perform in the harshest environments while giving wearers the confidence to explore — and the versatility to go straight from town to trail without missing a beat,” said Trey Fonde. A Legacy of Trust, Elevated for Today’s Market For more than 55 years, the CORDURA® brand has been synonymous with durability, reliability, and real-world performance, qualities that consistently increase consumer preference. A key finding from recent CORDURA® brand equity research shows that consumers consistently perceive products made with CORDURA® fabrics as higher quality and more durable, attributes that translate into meaningful brand value and increased consumer preference. This strong trust in the CORDURA® brand promise provides measurable marketplace advantage for apparel brands looking to differentiate their collections. “We are excited to offer a higher level of value to our brand partners,” said Iain Pike, Director of Licensing. “The strength of the CORDURA® brand name helps elevate finished products, and we’re committed to supporting our CORDURA AdventurerTM partners as they bring that story to life for outdoor apparel.” Beyond fabrics, the CORDURA® Advanced Fabrics team offers a range of marketing support tools to help brands communicate these benefits at retail. Curated Collection Debut At Functional Fabric Fair, attendees will experience the CORDURA AdventurerTM collection through an exclusive, hand- selected inspirational fabric showcase. Each fabric has passed rigorous real-life testing standards developed by the CORDURA® Advanced Fabrics R&D team, ensuring every material is aligned to specific outdoor performance end uses and tested to instill confidence for designers and consumers. To further support brand partners, the CORDURA® brand will also unveil new CORDURA AdventurerTM hangtags, sew-in labels, and other on-product identification options, offering a clear and compelling way to communicate both the performance story and the brand equity embedded in each garment.