News-Releases Index | HeiQ
HeiQ launches HeiQ Eco Dry for Footwear (6/12/19)
Swiss textile innovator HeiQ launches a new fluorine-free product in their HeiQ Eco Dry product family
for a full range of durable water repellence technologies, from apparel to footwear options.
As one of the pioneers in this field, HeiQ is the go-to solution provider for many apparel brands that
seek fluorine-free sustainable water repellent solutions. Used by over 50 brands worldwide today,
HeiQ Eco Dry is a family of innovative, eco-friendly and PFC-free water repellent textile technologies.
After adding HeiQ DuPontTM ECO-LED to the range last year, recently HeiQ has further developed
another technology targeting footwear materials.
This new solution, HeiQ Eco Dry FW, is Oeko-Tex® conform and bluesign® pending, enables very high
hydrophobic properties, and is suitable for wool, polyamide and their blends. It does not compromise
on breathability and is fluorine-free. For leather on footwear, HeiQ DuPontTM ECO-LED is
recommended. With HeiQ Eco Dry, brands protect their products in a sustainable manner.
“Summer just started. And in many countries it also means the start of rainy season!”, says Hoi Kwan
Lam, Chief Marketing Officer at HeiQ. “We work with over 150 brands all over the world on a daily basis
and what we see is the unstoppable growth in their craving for innovative, sustainable and effective
solutions.” continues Lam. “Our ecological solutions allow brands to send a positive message and
maintain a sustainable image. Today, 58% of consumers that are willing to pay more make their
purchase decisions based on a brand’s environmental commitment*. We are happy for such a trend and
it also means business opportunities for all”.
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