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March 3, 2021

01/15/2021

Downlite Outdoor Names What's UP PR Agency of Record (1/15/21)

Downlite Outdoor, a division of Downlite, a market leader in down and feather processing and supplier of responsibly sourced performance fills to the outdoor, home furnishings and hospitality markets, has named What's UP Public Relations as its agency of record. With more than a 100 years of down processing experience, Ohio-based Downlite is a trusted partner to many of the most recognizable premier apparel and sleeping bag brands in the outdoor industry. Downlite has pioneered breakthrough innovations in performance down technologies and has emerged as a leader in traceability and transparency through its global supply chain. Family-owned and professionally managed, Downlite places an emphasis on its relationships through unbeatable quality, flexibility, innovation, and unmatched “family-like” service. What’s UP PR knows textiles and has worked with well-known suppliers and technologies for more than two decades. With three generations of supplying, sourcing, and product development, Downlite is a true leader across multiple industries. “It is a privilege to work with the Downlite Outdoor team and further their business goals, develop new strategic communications, aid in market initiatives and assist in their new brand identity development,” says What’s UP PR Founder, Beth Cochran. Lindsay Parrish, Vice President of Sales at Downlite Outdoor adds, “We are thrilled to be partnering with What’s UP PR! Beth and her team impressed us with their experience, grit, and vision for Downlite. We can’t wait to boost our marketing, social media and innovation platforms with What’s UP PR and really see results for Downlite and Downlite customers in 2021.” Serving both heritage brands and emerging international companies, the What’s UP PR agency is one of the first specialized communication firms in the business of media relations for outdoor and snow brands. What’s UP PR expertise provides immediate direction in advertising plans, budget planning, communications, events, media relations, trade show support and more.

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