News-Releases Index | TITAS (Taiwan Innovative Textile Application Show)
TITAS Virtual 2021 starts on Nov. 1st
a Virtual Experience for Textile Industry (10/29/21)
In view of COVID-19 pandemic, the 25th Taipei Innovative Application Show (TITAS) was forced to go virtual. A new format and the first of its kind in Taiwan’s textile industry, TITAS Virtual, will start on November 1st, creating boundary-free, one-stop-for-all, and totally virtual business opportunities for Taiwan’s textile suppliers and global buyers.
Organized by the Taiwan Textile Federation (TTF) and under the auspices of the Bureau of Foreign Trade, Ministry of Economic Affairs, TITAS Virtual 2021 gathers 154 international and domestic exhibitors in this virtual event, including big players in the industry such as Far Eastern New Century, Formosa Taffeta, Li Peng, Eclat Textile, New Wide, Zig Sheng, Shinkong Synthetic Fibers, Singtex, Honmyue, Yu Yuang, Acelon C&F, Taiwan Paiho, Everlight Chemical, Nan Pao Resins Chemical, and more, all to showcase their innovative capacity in this platform to global buyers. Additionally, prominent R&D institutions, namely Taiwan Textile Research Institute and Material (TTRI) and Chemical Research Laboratories, Industrial Technology Research Institute (ITRI) also participate in the event.
The 30-day exhibition focuses on 6 major exhibition areas to highlight the diversity and strengths of textile supply chains.
The Exhibitor Hall
This area features 6 categories: Fiber & Yarn, Apparel/Industrial/Home textiles, Apparel, Trimming & Accessories, Textile machinery & Sewing equipment and Other Relevant Services. Each exhibitor presents their promotional materials, product images, videos and more on the virtual showroom.
The Association & Institute Hall
This area lines up the leading textile related associations and institutes as well as their members. There are 12 associations present in this hall.
The Trend Zone
This area takes the spotlight on three themes: Functional Applications, Sustainability and Personal Protective Equipment with digital displays aligned according to the themes. The theme of Functional Applications points to end uses such as sports, outdoor and work-from-home products. The theme Sustainability emphasizes how natural materials bring added values to the products as well as processes that are environmental-friendly, such as ecological dyeing, dope-dyeing processes with both sustainable and visually appealing features. The theme Personal Protective Equipment looks at post-pandemic demands in areas of professional, everyday life, and medical apparels.
The Events Zone
This area energizes the event with new product launch and fashion show videos for exhibitors to present their product highlights and advantages in diverse ways. The show allows buyers to explore fabrics, accessories and actual products up close.
The Seminars Zone
This area is a link to access the latest trend and industry insight. 22 exhibitors present their latest technologies and solutions through pre-recorded or live stream seminars. Seminar topics cover subjects across technologies in textile materials, digital printing, trends in sustainable fabrics, brand digitalization, functional materials, and applications in smart textiles.
Apart from bringing the most updated information on exhibitors and their products, TITAS Virtual, more importantly, is the connecting point to bridge all the participants together. The Online Meeting Zone functions as a quick access to the exhibitors’ virtual booths which is where the meeting reservation and live chat take place.
Among the most anticipated events at TITAS Virtual this year is the Taiwan Textiles Business Meeting sessions. To ensure the show performance, the TTF arrange more than 200 physical or virtual one-on-one business meetings. Representative from 42 brands are invited to participate in this program.
To add on to the already abundant contents at TITAS Virtual, interactive digital technologies introduced by the Industrial Technology Research Institute (ITRI), who implement the project of 2021 Empirical Research Project on Digital Exhibition Technology, allowing visitors to immerse themselves into the interactive experience offered by this project. Visitors can also interact with the Avatar in the virtual setting.
TITAS Virtual integrates all the substantial content and events into the digital sphere, allowing visitors to have the same experience as TITAS in person. Synergy between global professional media and innovative digital channels will further enhance the visibility of TITAS Virtual.
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