03/21/2023

CORDURA® Advanced Fabrics and MYSTERY RANCH Collaborate with DIOR for 2023 Summer Men’s Collection (3/21/23)

MYSTERY RANCH Backpacks and CORDURA® Advanced Fabrics announce the DIOR by MYSTERY RANCH collaboration featuring CORDURA® Advanced Fabrics, for the Parisian fashion house’s Summer 2023 men's collection. Partnering for the first time, DIOR’s new backpacks and bags combine the formal with the informal, the practical with the purely aesthetic, and outdoor culture with the demands of luxury. Available on February 16, 2023, exclusively in DIOR retail locations worldwide and on Dior.com, CORDURA® and MYSTERY RANCH are thrilled to share the details of this unique collaboration. The DIOR by MYSTERY RANCH collection features the Gallagator backpack, Saddle Bag, Belt Pouch, Wallet, and Tactical Belt, in two colorways, featuring CORDURA re/cor™ RN66 (Recycled Nylon 6,6) fabric that is entirely recycled, resistant and durable, and embroidered with a leather crest intermingling the seal of the two Houses. For over 20 years, MYSTERY RANCH has been building some of the finest load-carriage equipment for wildland firefighters, mountain and tactical professionals. Based in Montana – close to the Rocky Mountains, where its equipment is tested – the brand imagines bags created for adventure, resistant to the most extreme situations, and intended, notably, for rescue services. MYSTERY RANCH and CORDURA® Advanced Fabrics have a long and trusted history of partnership across all product categories, including their most recent early adoptor launch of CORDURA re/cor™ RN66 in their District Series debut. This partnership deepens with the debut of CORDURA re/cor™ RN66 in the DIOR by MYSTERY RANCH 2023 Summer Men’s Collection. “Urging the outdoor industry to 'Expect More, Waste Less', CORDURA re/cor™ RN66 fabric challenges the throw-away mentality within the textile industry, making it easier for consumers to understand how one ingredient and quality craftsmanship can allow them to get the most from their gear and apparel. For those who demand durability, there's no better choice,“ says Cindy McNaull, CORDURA® brand business development director. She continues, “Recently we identified the emerging crossover lifestyle trend whereby consumers are looking for clothing, bags and packs that they can use for work and their leisure pursuits. Traditional boundaries are changing – our customers are taking inspiration for their products from a wide variety of markets such as outdoor and urban lifestyle. Combining working from home, adventure-travel and exercise, is the new reality. We are applying our knowledge of durable fiber and fabric technologies to help shape and define the fusion of functional fashion for the consumer of tomorrow." Inspired by Christian Dior’s passion and attachment to the countryside, the earth and “simple and natural things,” Kim Jones, artistic director for DIOR Men, sought a partnership with MYSTERY RANCH featuring CORDURA® Advanced Fabrics to bring authentic outdoor design and functionality to the men’s summer collection. “This collaboration is a testament to companies that care deeply about their crafts and the communities they serve,” said Dana Gleason, founder of MYSTERY RANCH. “Working with companies like DIOR is the ultimate recognition that we are doing what we set out to do: To design and build great packs and bags specific to the mission. The DIOR collection is a thing of beauty. Mission accomplished.” Drawn to the aesthetic and technical aspects of the MYSTERY RANCH Y-shaped 3-ZIP closure system, Jones and the Ranch design team built the bag collection around the MYSTERY RANCH GALLAGATOR backpack “elevating functionality to the ultimate fashion statement.” The pack offers immediate access to its multiple interior storage spaces, and compression straps on the front of the bag allow for even volume adjustment. It comes with an essential detail – a detachable, water-repellent hooded cover.