News-Releases Index | X-Rite Pantone
X-Rite Pantone Textile Color Hub Revolutionizes Digital Color Approval and Specification (11/20/24)
In fashion, apparel, and home goods, color is paramount, influencing textile aesthetics and customer
satisfaction. Achieving the desired colors sustainably and efficiently across the global supply chain has
long been challenging for brands and textile suppliers. Today, X-Rite Incorporated and Pantone LLC,
global leaders in color science and technology, announced Textile Color Hub, a groundbreaking
solution to make digital color specification more efficient, achievable, compliant and sustainable
across the design to production workflow.
For most textile brands, color specification is a painstaking and subjective process. In a traditional
workflow, brands and designers select colors and send a physical sample for suppliers to match. The
supplier creates multiple lab dips and ships the options back to the brand for approval. This cycle can
repeat multiple times, leading to unnecessary delays and excess waste that increases the carbon
footprint of the textile industry.
“The future of textile color approval and production control lies in a cloud-based, data-driven, digital
workflow,” said Pieter Mulder, Global Strategic Account Manager, X-Rite and Pantone. “The X-Rite
Pantone Textile Color Hub transforms the way brands and suppliers communicate and collaborate to
bring products to market up to five times faster. It paves the way for a modernized, digital approach to
specify and approve textile designs while reducing waste and carbon footprints.”
Modern and Sustainable Textile Color Management
Textile Color Hub enables brands to combine their traditional and isolated solutions into a complete
digital color workflow to securely communicate and control specified colors and designs. It is an open,
cloud-based ecosystem that supports spectrophotometers from X-Rite and other manufacturers.
The brand selects a Pantone color or any private brand color for a new design, and creates a Color
Specification Document using a pre-defined template that includes the spectral data for the specified
colors, the required DeltaE tolerances, and the illuminants to measure against.
Selected suppliers are automatically notified of a new design through Textile Color Hub and use the
Color Specification Document to begin color formulation and the lab dipping process. The platform
compares the specified color against the measured best lab dip. Suppliers then submit through Textile
Color Hub for digital approval by the brand.
Textile Color Hub offers a smarter, more sustainable solution that streamlines color management. It
brings measurable benefits and value to textile brands and suppliers, including:
Get 95% of lab dips right the first time,??
Reduce waste with only one start up and wash up,??
Reduce Co2 with one dip and zero physical samples, and?
Improve time to market by 75%.
“Textile Color Hub is used by one of the world’s largest textile and furniture retailers and delivered
immediate results for both the brand and its suppliers,” continued Mulder. “It is fast and easy to
implement and with a digital color workflow, companies can start production in days instead of weeks.”
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