10/01/2024

eVent Fabrics Signs New Talent to Meet Increasing Demand, Assist with Global Expansion into Korea (10/1/24)

eVent®? Fabrics, a global leader in waterproof and breathable laminates, is proud to announce the recent hiring of three key team members to assist with growing demand for the brand’s expanding line of performance laminates and recent expansion into the South Korean market. Recent hires include Bartosz Lassak to the US sales team and Xie Yi to engineer the next generation of eVent textiles. For the recent expansion into Korea, Terry Kim will assist as eVent’s Korean Market Consultant. “We are taking a range of steps now to position eVent for future growth. Our newest hires and work in the Korean market are just two of our most recent efforts to meet increasing global demand,” said Chad Kelly, President of eVent Fabrics. “Additionally, with increasing regulatory pressures and elevated consumer demand for PFAS-free technologies such as our alpineST and BIO laminates, we are well positioned for future success.” eVent’s recent expansion into the Korean market includes a new strategic partnership with GEO International Co., LTD, a leading Korean company in the textile industry. This collaboration will introduce eVent’s high-performance waterproof breathable laminate solutions for apparel, footwear, and accessories to the Korean market, catering to the increasing demand for premium outdoor and performance apparel. eVent’s newest team members include: Bartosz Lassak – Senior Sales Manager Based in Washington D.C., Bartosz is a Senior Sales Manager for the Eastern U.S. region and will help expand eVent’s sales footprint as new customers are added to the eVent portfolio. Bartosz brings 20 years of global industry experience and has a deep knowledge of outerwear materials, end use applications, and component brand sales. Most recently, Bartosz was a Territory Sales and Marketing Manager for Primaloft, managing ingredient brand distribution in the UK, Germany, Eastern Europe, Russia, Turkey, and North America. Xie Yi – Textile Engineer Having recently graduated with a double Master’s Degree in Textile Materials and Product Design from the highly regarded Donghua University, Xie joins the eVent team full time as a Textile Engineer. Xie will be integral as eVent continues to enhance product strategy and new product introductions. Throughout her academic career, Xie worked as a Production Assistant for Oya Jacquard Belt limited and a Research and Development Assistant at Atelier LUMA. Terry Kim – Senior Consultant in Korea Terry will support the expansion of eVent’s global footprint into Korean markets and assist with marketing efforts in the Korean market as well. Terry has significant experience in the industry including 20 years working in roles such as Sales Director and New Business Development Director in his time at Gore-Tex. In his most recent role, Terry was the Managing Director of Fabric Division for Gore-Tex.