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February 17, 2026

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News-Releases Index | eVent fabrics / eVentBio

01/08/2025

Fueled by Rapid Growth and Brand Evolution, eVent Fabrics Introduces New “defy the elements” Tagline (1/8/25)

Fueled by rapid growth in the global market and a brand evolution that focuses on sustainably-minded performance technologies, eVent®? Fabrics, a global leader in waterproof and breathable fabric technologies, is doubling down on their mission of bringing the best weather protection and introducing the new “defy the elements” tagline. Intended to bridge the gap between eVent’s mission to craft advanced, high-performing materials that push the boundaries of what’s possible in outdoor gear and the users’ refusal to let the weather dictate their outdoor adventure plans, “defy the elements” encapsulates a new vision for the brand. “Our products are born from a relentless pursuit of excellence, where every fiber, weave, and layer is designed to stand up to nature’s harshest conditions” said Chad Kelly, President of eVent Fabrics. “Our "defy the elements" tagline encapsulates our commitment to innovation and quality. It speaks to the core of what we do—empowering our users to face the elements head-on. Whether it's torrential rain, biting wind, or extreme temperatures, our fabrics are engineered to keep you comfortable and dry, no matter the circumstances.” The new tagline is intended to capture the imaginations of both new and existing brand customers, while providing end users with the knowledge and confidence that eVent understands their needs, providing a range of first-in-class laminates for a wide range of outdoor activities. The new eVent tagline will be ubiquitous with the brand, appearing on hang tags, brand collateral, and in all brand communications.