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March 17, 2025

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News-Releases Index | Nikwax North America, Inc.

03/10/2025

Nikwax Unveils the Industry’s Top Performing PFAS-Free Hydrophobic Down (3/10/25)

Nikwax, the global leader in PFAS-free aftercare and waterproofing solutions, proudly announces the launch of its Direct.Dry Down line—an innovation that redefines waterproof down with unmatched performance and sustainability. This cutting-edge range of PFAS-free products offers three distinct performance levels, including the industry’s top performer in the shake test, ensuring outdoor brands can choose the right hydrophobic down solution for their needs: • Direct.Dry Down 1K: Achieves up to 1,000 minutes of shake time, suitable for both recycled and virgin down, making it versatile for all types of down products. • Direct.Dry Down 5K: Delivers exceptional hydrophobic performance with up to 5,000 minutes of shake time on premium virgin duck and goose down. • Direct.Dry Down 25K: Sets a new benchmark with a world leading 25,000 minutes of shake time, offering unparalleled protection and performance on premium virgin duck and goose down for the most demanding conditions. Key features of the Direct.Dry Down range include: • Unmatched Water Resistance: Direct.Dry Down 25K withstands rigorous testing, maintaining its loft and breathability even when exposed to water for an astonishing 17 days, ensuring users stay dry, warm, and comfortable in wet environments where standard down fails. • Durable Performance: Engineered for longevity, this range is designed to perform exceptionally well with Nikwax aftercare products, extending the life of outdoor gear. • Sustainable: The Direct.Dry Down range is PFAS-Free, bluesign® APPROVED and only available on RDS, GTDS certified or recycled down. Brian Davidson, CEO of Nikwax, stated, “For over a decade, Nikwax has been at the forefront of waterproof down technology, and with the Direct.Dry Down range, we are proud to set a new standard in performance and sustainability. Our commitment to innovation continues to empower brands to create award-winning products that meet the highest industry standards.” For brands interested in considering Direct.Dry Down, please contact Direct.Dry@nikwax.com.