12/17/2025

EDANA wraps up its Sustainability & Policy Forum 2025 (12/17/25)

Against a backdrop of rapidly evolving environmental legislation, the EDANA Sustainability & Policy Forum 2025 concluded the past week in Brussels, marking a step forward in the dialogue between the nonwovens industry and European policymakers. Held from 9-10 December at the historic Residence Palace, the two-day event successfully brought together business leaders, sustainability experts, and EU officials to address the dual challenges of circularity and industrial competitiveness. Designed to foster strategic alignment, the Forum moved beyond standard information-sharing to encourage deep, cross-sector debate. With the European regulatory landscape shifting—spanning chemicals, product design, waste, and climate due diligence—the event provided a timely platform for the industry to move from reactive responses to collective reflection. The Forum’s primary objective was to facilitate high-level exchange free from day- to-day regulatory pressures. “From EDANA’s side, the primary goal of the Sustainability & Policy Forum is to create a dedicated space where industry, policymakers, experts and stakeholders can step back from day-to-day regulatory pressure and engage in more strategic, forward-looking discussions,” said Murat Dogru, General Manager of EDANA. “The level of participation, the diversity of viewpoints and the quality of exchanges — particularly around regulation, circularity and the evolving policy landscape during our dedicated advocacy workshops — confirmed the relevance of the Forum as a platform for constructive debate and co-development”. The Forum opened with a powerful keynote address by Sandrine Dixson-Declève, Co-Founder & Chair of the Systems Transformation Hub. Addressing the theme "Social & Environmental Tipping Points," she challenged attendees to unpack the reality of today's geopolitical situation and identified the "elephants in the room" regarding current sustainability strategies. Her presentation underscored the urgent need to "hack humanity and values back into our policy and economic activities" to navigate the systemic challenges of the 21st century. Following the keynote, the conversation turned to the practicalities of business leadership under regulatory pressure. Ulrika Kolsrud, President & CEO of Essity, led a pivotal session on "Sustainability priorities in the age of simplification and competitiveness". Joined by Murat Dogru, Kolsrud explored how the European industry can maintain its ambitious sustainability goals while simplifying regulations to foster investment and innovation. The session highlighted that while sustainability expectations are rising globally, legislation must remain proportionate to ensure the continued competitiveness of essential European industries.