The Technical Center

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Textile Resource for Specialty Fabrics and Product Innovation
   July 28, 2021  Facebook Twitter
Technical Textile Trends: The Outdoor Industry Surviving COVID-19
Sorona Footwear

For the past year COVID-19 has impacted every aspect of daily life, including our ability to be outside. Even though vaccines are now available, it is expected things may not return to normalcy until the end of 2021. The need to shelter in-place, avoid crowds, and social distance has changed, not only how we work and recreate, but also how and where we shop. This has had an effect on the Outdoor Industry, including the purchasing of outdoor apparel and equipment. The decrease in family incomes, due to lost jobs or reduced working hours, along with the closure of malls and retail brick-and-mortar stores, has changed the amount of money spent across the board, and has accelerated online buying.
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