The Technical Center

Textile Resource for Specialty Fabrics and Product Innovation
   July 22, 2019  Facebook Twitter

'Modern Outdoor' Movement Emerges at ORSM'15

by Kathlyn Swantko


Schoeller® corkshell fabric for thermal
insulation, breathability, and comfort.

Attendees, including Retail Buyers, distributors and importers, expressed an interest in the new "modern outdoor" movement, which helped to propel Outdoor Retailer Summer Market ‘15 attendance to an overall +9% increase. The preliminary attendance numbers across all category segments attending the show, held August 5-8 in Salt Lake City, showed strong growth (including independent reps up +16%, working media up +6%, and designers up +68%).

Strong Summer Market stories were driven by the modern outdoor trend, which started at Summer Market '14. The effort is being defined as like-minded brands with a common and growing interest in the urban and lifestyle trends that have influenced and invigorated the outdoor market. Both watersports and the emerging "athleisure" category have played an important role in contributing to this movement.


This new modern outdoor trend is not a fluke, and has inspired new developments presented by Summer Market supplier exhibitors. The FabricLink Network covers a few of these new innovations.

Schoeller Textil focused on nature and sustainable technologies at the show, promoting its dyeing/printing, and the expansion of its natural innovative corkshell™ fabrics and mulesing-free wool.

Ecodye is Schoeller’s eco-friendly polyester dyeing process. The technology accelerates the dyeing process of polyester yarns and piece goods, therefore saving 30% in water, energy, and the environment.

Schoeller’s corkshell technology has succeeded in combining the outstanding, natural features of cork with those of high-quality functional textiles. Corshell offers natural thermal insulation, along with high breathability and outstanding comfort.

According to Shannon Walton, marketing director of Schoeller, stated, "Schoeller’s Mulesing-free Merino wool from Tazmania is the most sustainable wool on the planet." Schoeller featured superlight summer soft-shell Merino wools in a variety of abrasion-resistant, breathable, and temperature-regulating fabrics.

primaloft image
Adidas Outdoor jacket with
PrimaLoft insulation

PrimaLoft, Inc. continued the debut of its latest proprietary technology in insulations, PrimaLoft® Silver Insulation Active. Initially introduced at WinterMarket 2015, this insulation solution offers breathability and unmatched warmth, specifically designed for high-aerobic activities. The construction of PrimaLoft® Silver Insulation Active enables excess heat and moisture to escape, keeping the user comfortable and dry. The proprietary finish and manufacturing process locks tiny PrimaLoft fibers in place, preventing them from migrating through fabrics. As a result, PrimaLoft® Silver Insulation Active can be paired with a variety of breathable shell and liner fabrics.

D30 image
Men's long sleeve hand dyed Sports
Science® Smarter Basics™
Rainbow T-Shirt.
Sport Science™ is a USA based vertical manufacturer that produces drirelease® fabric and activewear apparel. Sport Science® featured its Made in America garments, and its use of smarter dyes™ to create the only rainbow-colored, hand tie-dyed performance t-shirts on the market. The Sport Science® Smarter Dyes provide the color, comfort, and quick-dry performance of a technical shirt. Sport Science also has the ability to print using 3M’s reflective inks on t-shirts. The company utilizes both screen-printing and ANCI compliant heat transfer printing, and can print any design or logo on their garments.

D30 image
Mammut athletic shoe with D3O material for
impact protection and shock absorption
D3O, the UK based developer of smart materials for impact protection and shock absorption, introduced is range of protective solutions, including its rate-sensitive footwear cushioning solutions. Featuring a unique patented technology, D3O has developed a specialist range of rate-sensitive materials for use in underfoot applications, including midsoles,insoles, and inserts designed to absorb shock and provide long-term comfort. D3O’s team of polymer experts have also engineered a new footwear material called D3O® Decell tuned to maintain its cushioning properties even under repeated high energy impacts associated with running and jumping.

Carhartt image
Carhartt Zip-Front Shirt with
Cocona's 37.5 moisture
management technology
Carhartt, a premium workwear brand since 1889, announced a new partnership with Cocona Natural Technologies, maker of 37.5® microclimate comfort and performance innovation. The 37.5® moisture management technology will be infused into Carhartt's Force Extremes® product line, which will provide consumers optimal comfort by enabling them to maintain ideal relative humidity and core temperature. The technology also includes the attributes of anti-odor, FastDry®, so the new Carhartt Force Extremes® collection can deliver an even higher level of performance that no other U.S. work wear brand offers.

Innovative Knitted Fabrics
Jason Mills, LLC
Makes Things Materialize
The Graphene Fiber
Supporting Brands
Draper Knitting Company
Bringing Ideas to Life

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