Sustainability and the Snow Sports Market
“Today's consumers are in charge of today's trends, and Private Label is now the largest and fastest growing brand across a variety of markets.” This statement by Matt Powell, VP/senior industry analyst for the NPD Group, at the Outdoor Retailer Snow Show (ORSS'18) emphasizes the importance of consumers in today's outdoor market. Since the Millennial and the Gen Z generations make up 48 percent of the entire consumer market, these groups are most responsible for driving product interest.
Powell notes, “Today's retail malaise is centered on the ideas of Premium, Unique, New and Young, or 'PUNY.” Millennials focus on minimal living and are very frugal in their purchasing, and the upcoming Gen-Z teen group is even more prudent. However unlike previous generations, these two groups are also willing to pay more for exclusive, sustainable products.
The outdoor sports business is now stronger than the non-sports fashion business, and the outdoor market has become the leader in how to target these new consumers. The outdoor industry also has a history of championing environmental conservation efforts, which are attractive to younger consumers. This has resulted in the development of more sustainable products throughout the supply chain. Providing products and services that focus on social and environmental responsibility and “greener” business practices has also created opportunities for new emerging brands across industries that promote sustainability.The FabricLink Network showcases several innovative textile products introduced at ORSS'18, which have sustainability and production improvements that should be embraced by both Millennials and Gen-Zers.
Garment on display in the DuPont™
Sorona® booth at Outdoor Retailer+
Snow Show features sustainable
new garment styles.
CORDURA®'s Naturalle, DuPont Tate & Lyles's Susterra®, and DuPont™ Sorona® fuel innovation through collaboration with a new three-layer eco-efficient fabric interconnecting durability, sustainability, and wearability. Based on the CORDURA® brand mantra “Sustainability Begins with Products That Last™,” the outer layer features long-lasting, abrasion and tear resistant CORDURA® Naturalle™ fabric, designed to help wearers Live Durable™. The middle layer is a waterproof, breathable, plant-based membrane using Susterra® propanediol, DuPont Tate & Lyle's revolutionary building block. The membrane has outstanding low-temperature flex and elasticity for lamination to stretch fabrics for added mobility while keeping you dry and comfortable in all kinds of weather. The lightweight, exceptionally soft inner layer consists of a DuPont™ Sorona® fiber-based fleece which is designed for next-to-skin comfort. The soft and smooth touch, plant-based fibers holds up over time, for garments that look good and feel good.
DuPont™ Sorona® and Unifi's REPREVE® featured a new insulation product that combines a unique fusion of DuPont™ Sorona® fibers, a break-though bio-based product, and REPREVE® fibers, the most globally available, certified, and traceable fibers in the world. The collection creates a revolutionary high-performance, extremely sustainable insulation for cold-weather garments, which reduces the environmental footprint, offers supreme softness through an inherent low modulus, and provides exceptional shape retention and loft that is maintained wash after wash.
Downlite® insulation used in outdoor
Downlite introduced itwo new products at the show: REPREVE®-DOWN BLEND and Wool-Down HALO™. DOWNLITE, REPREVE®-DOWN BLEND is an intimate blend of Repreve®, a brand creating GRS certified post-consumer recycled fiber made from plastic bottles, and virgin down with Downlite's GRS certified recycled down blends. DOWNLITE, WOOL-DOWN HALO™ is a proprietary blend of nature's best insulating materials. Wool-Down HALO™ uses traceable wool sourced in the U.S. to achieve new laundry durability standards. This fiber brings the temperature and the humidity-control benefits of wool together with the loft, softness, and compressibility of down. These products, combined with Downlite's recently implemented advanced waste-water recycling system, which saves up to 40M gallons of water annually are examples of Downlite's dedication and sustainable stewardship initiatives in both product development and production.
PALTEX chart showing the company's
“Waste to Yarn” recycling program.
PALTEX, a Taiwan textile company, has had an ongoing commitment to sustainability since the company was established in 2003. “From Waste to Yarn” is the company’s regeneration system that collects discarded fishing nets and plastic bottles from the ocean, which are recycled to produce regenerative polyester and nylon fabrics. PALTEX showcased these fabrics, which are sustainable and have the same qualities as virgin polyester and nylon from fossil raw material. PALTEX's aim is to minimize the negative impact of waste, saving natural resources and making the textile industry sustainable.
Garment featuring fabric made from Sympatex®'s
GUARANTEED GREEN Recyclable Membrane.
Sympatex highlighted it's 100% Sympathy Inside™ initiative, along with its Sympathy Lab™ at the Snow Show market. The Sympatex® Sympathy Lab™ creates space for collaboration. Through the Sympathy Lab™, the company offers an apparel closed-loop collaboration for its partners in a step-by-step process to work towards a growth in their businesses, and at the same time provides an opportunity to continually reduce the global environmental impact of CO2 emissions.